Friday, August 13, 2010

Midwife Develops iPhone Application for Expectant Parents

by Melissa Garvey, ACNM Writer and Editor

If you’re an ACNM member, you may remember Sandie Mulcrone, CNM, from the Spring 2008 and Spring 2009 issues of Quickening. I first interviewed Sandie after she successfully pioneered her way to a new hospitalist position at Advocate Christ Medical Center in Oak Lawn, IL. One year later, Sandie contacted me to share how she started her own business to improve women’s access to breastfeeding equipment. This summer, she’s at it again with yet another pioneering idea: iBabySono.

iBabySono is an iPhone application that allows expectant parents to store, sort, display, and share their baby’s ultrasound photos via iPhone, Facebook, and other online channels. Parents simply download their ultrasound pictures, then use iBabySono to upload the images and create virtual scrapbooks, calculate baby’s age, post images to Facebook, and send e-mail attachments to friends and family.

“Expectant moms and dads are experiencing one of the most exciting times of their lives,” says Sandie. “This is their future, a little person who represents their hopes and dreams. iBabySono lets them share that excitement and that joy with everyone they love from the earliest possible stages of their baby’s development.”

iBabySono is $2.99 in the iTunes app store and comes with a $10 discount for use at Sandie’s business, Perinatal Home Medical Supply.

What are some of your favorite apps for expecting and new parents or families?

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